When we sit down and really consider what motivates us as consumers to go out and spend our money on one brand instead of another, there are plenty of factors that likely come into play, but we here at Boucher Kia of Milwaukee are willing to bet that the advice of a trusted friend or colleague plays a much bigger role than a funny advertisement, promoted tweet, or online review.
This is especially true for cars. We have plenty of customers who switched over to Kia because they heard about positive experiences with our new Kia inventory from friends and family, and hey, if it worked for them, right?
These ideas are the crux behind the Brand Advocacy Index, a new study put together by the good people at The Boston Consulting Group that was intended to discover which brands have the most success with word-of-mouth advertising. While smartphones, grocery stores, mobile telecommunications, and banking were all tested, we’re most concerned about the automotive category, of which Kia was one of three automakers tied for the top spot.
To come to these conclusions, BCG polled over 32,000 people in both the United States and Europe, and the trend that showed up was that people had lots of nice things to say about Kia as a brand.
We know that Kia is a pretty buzzy brand in the first place, but we’re glad to see that there are numbers to support our gut feeling about that. We’re appreciative of the study, and we’re very pleased with the results.